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Blog // Connect Minnesota

Happy Valentine's Day! Tell Us: Is Love Easier to Find in an Online World?

By Wil Payton

Ever found yourself looking for love through your computer? Match.com claims that at least 1 in 5 relationships begin online.

Since 1997 a substantial number of singles have met partners through online dating sites according to a new study led by Northwestern University Associate Professor of Psychology Eli Finkel.

Below is an excerpt of an article by Digital Trends that examines the science of online matchmaking:

Ever tried to find love through your computer? Online dating has grown into a large, billion dollar industry over the past 15 years, and has become a mainstream way to meet your future mate. However, a new study, led by Northwestern University Associate Professor of Social Psychology, Eli Finkel, examines the truth behind online dating sites, and the bold claims that science-based algorithms will find your soulmate.

Finkel, along with four other co-authors, reviewed over 400 psychological studies in their 64-page analysis. The scope of the article covers general sites like Match and OkCupid, as well as niche sites, family matchmaker sites like Kizmeet, video/virtual dating sites like WooMe, self-report algorithm sites like eHarmony, websites like ScientificMatch and even mobile dating apps such as Zoosk and Badoo.

To read the full article click here and be sure to follow Connect Minnesota on Facebook and Twitter for more articles on how technology impacts your life!

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